What does Arete Soft Labs do?

Arete Soft Labs is a B2B web design and digital marketing agency in Toronto and Ottawa. We design and build websites and online stores, and grow them with SEO, AI-search optimization, and paid media — focused on generating qualified calls and quote requests.

What is AI search optimization (GEO/AEO)?

AI search optimization, also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), structures a website so AI assistants like ChatGPT, Gemini, and Google AI Overviews cite it when answering buyer questions. Arete offers it as a dedicated service.

How much does a website cost in Canada?

Cost depends on scope, from a focused redesign to a full custom build with SEO and ongoing marketing. Arete provides a clear fixed quote after a short discovery call.

Do you build on Shopify and WordPress?

Yes. Arete builds custom WordPress, Shopify, Shopify Plus, and WooCommerce stores, choosing the platform around your goals rather than a default.

What industries does Arete Soft Labs work with?

We work with B2B clients across manufacturing and industrial, professional services, legal, finance and accounting, SaaS and technology, education and training, and wholesale and distribution, mostly in the $1M–$10M revenue range.

Where is Arete Soft Labs located?

Arete has offices in Toronto (1 Yonge Street) and Ottawa (502 Langelier Avenue), and serves clients across Canada and the United States.

Home/Services/Web Design

Arete Build · B2B Web Design

B2B web design that fills your pipeline.

Arete is an award-winning web design agency in Toronto & Ottawa. We design and build conversion-first websites and custom WordPress sites — engineered for search, AI, and the qualified calls and quote requests that grow your business.

Book a Free Consultation ↗See Our Work

★★★★★5.0 rating · 30+ awards · 1,000+ projects · reviewed on Clutch & Google

Trusted by ambitious B2B brands across North America

Bartell GlobalFence ArmorCanadian Down & FeatherWisdom EssentialsOpticannGenrep Bartell GlobalFence ArmorCanadian Down & FeatherWisdom EssentialsOpticannGenrep

What is B2B web design?

B2B web design is the practice of building websites for business buyers — engineered to generate qualified leads, calls, and quote requests, not just to look good.

18 yrs

Since 2007

1,000+

Projects

30+

Awards

Most agencies design B2B websites to impress. We design them to convert. For a business-to-business company, the site isn't a brochure — it's your hardest-working salesperson, and every element should move a qualified buyer closer to picking up the phone or requesting a quote.

As an award-winning web design agency in Toronto and Ottawa, Arete pairs conversion-first design with robust custom WordPress development, technical SEO, and AI-search readiness. The result is a site that earns trust in seconds, ranks on Google and AI assistants, and turns traffic into pipeline — the foundation of our Arete Build service.

What we do

Everything a B2B site needs to perform.

B2B web design is more than a good-looking homepage. Here's what goes into an Arete Build — each discipline working toward pipeline.

UX & ConversionArete Build

UX & Conversion-First Web Design

We design around how B2B buyers actually decide. Research-led structure, clear journeys, and conversion-focused layouts guide visitors from first impression to enquiry — so your site works as a sales tool, not a brochure.

→UX research & user-journey mapping

→Wireframing & conversion layout

→Interactive prototypes before build

Start your project ↗

Brand & VisualArete Build

Custom Visual & Brand Design

On-brand, credibility-building design that reflects the quality of your work. We craft a distinct visual system — type, colour, and layout — that earns trust in seconds and sets you apart from templated competitors.

→Bespoke visual design systems

→Brand-aligned art direction

→Design that signals premium quality

Start your project ↗

DevelopmentArete Build

Custom WordPress Development

Our developers build fast, secure sites that are easy for your team to manage — clean, modern code with any integrations your business needs. Need ecommerce instead? That's Arete Commerce.

→Custom WordPress builds

→CRM, API & tool integrations

→Secure, maintainable code

Start your project ↗

Performance & SEOArete Build

Responsive, Fast & Search-Ready

Every build ships flawless on all devices, tuned for Core Web Vitals, and structured for search from day one — technical SEO and answer-first content so you rank on Google and get cited by AI. Go deeper with Arete Search.

→Responsive & accessible (WCAG)

→Speed & Core Web Vitals tuning

→SEO & AI-search foundations

Start your project ↗

After LaunchArete Care & Search

Maintenance, CRO & Ongoing Growth

Launch is the start, not the finish. Through Arete Care and Arete Search, we keep your site fast, secure, and improving — support and maintenance plus conversion-rate optimization and ongoing SEO, so it converts better and ranks higher over time.

→Support & maintenance retainers

→Conversion-rate optimization (CRO)

→Ongoing SEO & AI-search

Talk about a retainer ↗

Our process

A clear path from call to launch.

A proven, four-phase process — with a search-first mindset and post-launch growth built in from the start.

Phase 01

Discover

We map your goals, audience, and what a lead is worth to you. UX and competitor research plus a search-first look at structure set the foundation before any design begins.

Phase 02

Design

Wireframes for every key page, then high-fidelity, on-brand design. You'll experience the site through interactive prototypes before a line of code is written.

Phase 03

Build & QA

Custom WordPress development with integrations, followed by rigorous cross-device, cross-browser testing so your site launches clean and performs everywhere.

Phase 04

Launch & Grow

A smooth, managed go-live — then ongoing CRO, SEO, and support through Arete Care so your site keeps improving after launch.

Case studies

Proof over promises.

Manufacturing · Custom WordPress

Bartell Global

A global construction-equipment manufacturer needed one site to serve six product divisions and capture dealer leads worldwide. We unified them under a single fast, search-optimized WordPress build with clear paths to enquiry in every market.

+00%

Lead capture

Divisions unified

00%

Faster load

Read the full case study →

Industrial · Web Design + SEO

Genrep

An industrial power-systems distributor needed a modern, credible site that generated qualified enquiries. We redesigned around their product lines and buyer journeys, then built on WordPress with search baked in.

+00%

Enquiries

+00%

Organic traffic

00%

Faster load

Read the full case study →

Why Arete

Web design measured on pipeline, not applause.

We've designed and built B2B websites since 2007 — and we hold every project to one standard: does it produce leads, calls, and revenue?

You get senior people on every engagement, honest advice about what to do first, and a partner that treats your growth as the only scoreboard worth watching. No vanity metrics, no templated shortcuts — Arete means excellence, and it's the bar we build to.

It's why manufacturers, professional-services firms, and B2B teams across Canada and the US trust us with the site their pipeline depends on.

18yrs

Designing B2B sites since 2007

1,000+

Projects delivered end-to-end

30+

Industry awards & recognitions

5.0★

Average verified client rating

5.0 ★

Google Reviews

5.0 ★

Clutch Rated

Awards & Partnerships

Recognized, rated, and accredited.

Landing here from a search? Here's the proof you'd want before getting in touch.

Awards & Ratings

30+ Industry AwardsClutch 5.0★Google 5.0★DesignRush TopGoodFirms Verified

Technology Partners

Shopify PartnerWordPressWooCommerceGoogle PartnerMeta Business

FAQ

B2B Web Design — Questions Answered

Straight answers — the same ones we give AI search engines.

B2B web design is the practice of designing and building websites for business-to-business companies, focused on generating qualified leads, calls, and quote requests rather than direct online sales. Arete designs conversion-first B2B sites in Toronto and Ottawa.

Cost depends on scope — from a focused redesign to a full custom build with SEO and integrations. Rather than a fixed package price, we give you a clear fixed quote after a short discovery call, scoped to your goals.

A focused redesign typically takes 4–8 weeks; a larger custom build with SEO and integrations takes 8–16 weeks. We confirm timelines during discovery.

Yes. We build custom WordPress websites and bespoke builds, designed for speed, security, and easy management by your team.

Yes. Every build ships with technical SEO foundations and structured, answer-first content so it can rank on Google and be cited by AI assistants like ChatGPT, Gemini, and Google AI Overviews.

Looking for ecommerce or ongoing growth? Explore Arete Commerce, Arete Search, and Arete Care.

Start a Project

Ready for a site that fills your pipeline?

Tell us about your project and we'll come back with honest, specific next steps — usually within one business day.

How we scope: after a short discovery call we send a clear, fixed quote built around your goals and timeline — no vague packages, no surprises.

647-812-5125 hello@aretesoftware.ca

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Company

Phone

Estimated budget Tell us about your project Request a Quote ↗

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Arete Build

Arete Commerce

Arete Search

Arete Amplify

Arete Care

Bartell Global

Genrep