What does Arete Soft Labs do?

Arete Soft Labs is a B2B web design and digital marketing agency in Toronto and Ottawa. We design and build websites and online stores, and grow them with SEO, AI-search optimization, and paid media — focused on generating qualified calls and quote requests.

What is AI search optimization (GEO/AEO)?

AI search optimization, also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), structures a website so AI assistants like ChatGPT, Gemini, and Google AI Overviews cite it when answering buyer questions. Arete offers it as a dedicated service.

How much does a website cost in Canada?

Cost depends on scope, from a focused redesign to a full custom build with SEO and ongoing marketing. Arete provides a clear fixed quote after a short discovery call.

Do you build on Shopify and WordPress?

Yes. Arete builds custom WordPress, Shopify, Shopify Plus, and WooCommerce stores, choosing the platform around your goals rather than a default.

What industries does Arete Soft Labs work with?

We work with B2B clients across manufacturing and industrial, professional services, legal, finance and accounting, SaaS and technology, education and training, and wholesale and distribution, mostly in the $1M–$10M revenue range.

Where is Arete Soft Labs located?

Arete has offices in Toronto (1 Yonge Street) and Ottawa (502 Langelier Avenue), and serves clients across Canada and the United States.

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What we do

Industries

01Services

02Industries

03Resources

Book a Strategy Call 647-812-5125

Industries we serve

Manufacturing & Industrial Professional Services Legal Finance & Accounting SaaS & Technology Education & Training Wholesale & Distribution Transportation & Logistics Travel & Tourism Non-Profit & Associations Healthcare & Medical Construction & Trades

Resources

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03Resources

Book a Strategy Call 647-812-5125

Resources

The Arete BriefMonthly B2B web & SEO insights BlogGuides, playbooks & how-tos Case StudiesReal results, real clients FAQStraight answers, fast

Featured · BlogHow B2B sites get cited by AI search enginesRead article →

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Website Design Custom WordPress UX/UI Design Branding & Creative

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Shopify & Shopify Plus WooCommerce Migrations

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SEO AI Search (GEO/AEO)Technical SEO

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Google Ads Meta & Paid Social Paid Media & CRO

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Website Maintenance Support & Retainers CRO

The Arete Brief Blog Case Studies FAQ

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Insights · Practical B2B web & search

What we've learned building 1,000+ websites.

Practical guidance on web design, ecommerce, SEO, and AI search — written by the people doing the work, for the people making the decisions. No listicles, no recycled advice.

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