Pipeline First Web Design Company in Toronto

We are a web design company in Toronto with a second office in Ottawa. We design and build websites and online stores, then grow them with SEO, AI search optimization and paid advertising. Design, development, and marketing are all in-house, so one team is accountable for how your site looks, how fast it loads, and whether it ranks. Since 2007, we have delivered over 1,000 projects across Canada and the United States.

Business websites: $5,000 – $15,000 CAD. A custom-designed site for a new or established business looking to build a new website or redesign.

B2B and custom websites: $10,000 – $50,000 CAD. Product catalogues, request-for-quote engines, dealer locators, bilingual builds, and connections to your CRM or ERP.

Ecommerce websites: $10,000 – $100,000 CAD. WooCommerce, Shopify, and Shopify Plus builds and migrations, scaling with catalogue size, B2B pricing rules, and integrations.

Where you land comes down to how much is built from scratch, how many of your other systems the site has to talk to, whether you need a French version, and whether your content is ready. We quote a fixed price for a fixed scope after a short discovery call, so the figure you approve is the figure you pay. There is a full breakdown of the cost of a website in Canada on our blog.

A focused business site runs 4 to 6 weeks. A custom B2B site with a product catalogue and quote engine runs 8 to 12 weeks. Ecommerce builds and migrations run 8 to 16 weeks depending on catalogue size and integrations.

The launch date is set at kickoff, and the schedule is built around hitting it. The one thing that genuinely affects timing is content. In week one, you get a clear list of exactly what we need and when. If writing twenty pages is not something your team has time for, our in-house writers can handle it — they write for your buyers first and structure it for Google and AI search at the same time, which beats writing it twice.

You always know who you are talking to. One senior person owns your project from first call to launch — no handoff to a junior account manager.

Your whole project sits under one roof. Design, development, ecommerce and SEO are in-house, so the site is structured for search and built for speed from day one.

Your quote does not change. Fixed price for a fixed scope. If a requirement triggers scope creep, you hear about it before it is built.

Your launch date is a commitment. We plan around it, protect it, and you always know where the project stands.

Yes, all three, plus Shopify Plus. More usefully, we will help you pick.

WordPress suits content-led and catalogue-driven sites where you want full control of structure and SEO. WooCommerce fits when your store sits inside a larger WordPress site or needs custom pricing logic. Shopify and Shopify Plus make sense when you would rather a hosted platform handled payments, security, and scale.

The right answer depends on how you sell, who you sell to, and where you expect to be in two years. We will talk you through the trade-offs honestly — and if the platform you are already on is working, we will tell you to stay put.

AI search optimization — generative engine optimization (GEO), or answer engine optimization (AEO) — structures your site so assistants like ChatGPT, Gemini, and Google AI Overviews cite it when someone asks a question your business can answer.

It matters because more buyers now get one recommended answer instead of ten links. If your competitor is that answer, you are not in the conversation. The work overlaps heavily with solid technical SEO — clean structure, clear information about who you are, real answers to real questions — so it rarely needs to be a separate budget line.

Yes, where there is a real job for it to do. The most useful is usually site search — AI-powered search that understands what someone means rather than matching keywords and gets better the more it is used. We built that for Genrep, whose buyers work through a large technical product range, and for FHENY’s online store.

We build chatbots as well, though we will tell you honestly when one is not worth it. If your site takes a steady volume of the same questions, a chatbot pays for itself. If not, it is one more thing to maintain. We also use AI heavily in our own process — research before design, checking content and spec sheets for inconsistencies, preparing product data for ecommerce import. That is a large part of how we hold a fixed price and a fixed date, and every decision that reaches your customers is still made by a person.

Yes, and this is where redesigns most often go wrong. Every existing URL is mapped to its new address before launch, and the pages already earning rankings are kept rather than rewritten on instinct.

Most clients gain traffic after launch rather than losing it. Genrep grew organic traffic 32% after their rebuild, and a Mississauga client grew 127%.

Yes, through their APIs. We regularly connect sites to QuickBooks, Sage, Microsoft Dynamics 365 Business Central, Epicor, NetSuite and SAP Business One, and to Salesforce, HubSpot and Zoho.

In practice, that means product and pricing data flowing one way, orders and enquiries the other, and nobody retyping anything. If your system is less common, the question is simply whether it has an API or an export we can work with — we check before quoting.

AODA applies to most private-sector organisations in Ontario, and the standard it points to is WCAG 2.1 Level AA. We design to it from the start and test before launch — colour contrast, structure a screen reader can follow, forms that can be completed with a keyboard alone.

Designing for it from the start costs a fraction of retrofitting it. Audits and remediation of an existing site are separate work we can quote for.

Not at all. We are based in Toronto with a second office in Ottawa, and work with clients across Canada and the United States — Vancouver, Calgary, Edmonton, Winnipeg, Saskatchewan and Manitoba, along with New York, Chicago, Arizona, North Carolina, and many other states.

Recent projects include web design for a construction equipment manufacturer in Mississauga and selling into the GTA, Canada, the US, and the UK, and a generator manufacturer headquartered in Hamilton with offices in Toronto, Ottawa, and Leamington. Most projects run remotely with regular calls. If you would rather meet in person, we are on Yonge Street.

Yes, end to end — business sites and ecommerce stores, on WordPress, WooCommerce or Shopify.

There are two ways to do it. Separate English and French builds give you full control of every page, which matters when the two markets need genuinely different content. Translation layers — WPML or Weglot on WordPress, Translate & Adapt or Langify on Shopify — run one site in two languages, with AI translation as the starting point and human review wherever the wording has to be right. That route launches faster, costs less, and leaves your team maintaining one site instead of two. Most clients are better served by it.

The parts that usually go wrong are the parts we handle up front: URL structure, hreflang tags, and a workflow that keeps both versions in step as you publish. For Genrep, we consolidated two separate sites into one bilingual WordPress build. If you sell into Quebec or hold federal or provincial contracts, this is worth getting right the first time.

Launch is the start. Your business keeps moving, so the site has to as well — new sections as your offering grows, speed work as you add pages, conversion testing, and on WordPress in particular, the core, theme, and plugin updates that stop a good website quietly becoming a broken one. That is what a monthly retainer covers, sized to how active your site is.

You own all of it either way. Code, hosting access, admin accounts, documentation, and training are handed over at launch. We build on open platforms, so you are never stuck with one agency, including this one.