What does Arete Soft Labs do?

Arete Soft Labs is a B2B web design and digital marketing agency in Toronto and Ottawa. We design and build websites and online stores, and grow them with SEO, AI-search optimization, and paid media — focused on generating qualified calls and quote requests.

What is AI search optimization (GEO/AEO)?

AI search optimization, also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), structures a website so AI assistants like ChatGPT, Gemini, and Google AI Overviews cite it when answering buyer questions. Arete offers it as a dedicated service.

How much does a website cost in Canada?

Cost depends on scope, from a focused redesign to a full custom build with SEO and ongoing marketing. Arete provides a clear fixed quote after a short discovery call.

Do you build on Shopify and WordPress?

Yes. Arete builds custom WordPress, Shopify, Shopify Plus, and WooCommerce stores, choosing the platform around your goals rather than a default.

What industries does Arete Soft Labs work with?

We work with B2B clients across manufacturing and industrial, professional services, legal, finance and accounting, SaaS and technology, education and training, and wholesale and distribution, mostly in the $1M–$10M revenue range.

Where is Arete Soft Labs located?

Arete has offices in Toronto (1 Yonge Street) and Ottawa (502 Langelier Avenue), and serves clients across Canada and the United States.

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What we've learned building 1,000+ websites.

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