Who we are
An agency built around one question: does it bring in work?
Arete Soft Labs is a B2B web design and digital marketing agency headquartered in Toronto with a second office in Ottawa. Since 2007 we've delivered over 1,000 projects — websites, online stores, SEO and AI-search programs — for businesses that sell to other businesses.
Arete started the way most good agencies do: a small team that was tired of watching companies pay for beautiful websites that produced nothing. Nineteen years later the team is bigger and the work is more complex, but the filter hasn't changed. Every decision — a layout, a headline, a schema block, a page-speed budget — gets measured against whether it moves a qualified buyer closer to picking up the phone.
That's why we work almost exclusively with B2B. Long sales cycles, technical products, multiple decision-makers, and a buyer who researches for weeks before they ever fill in a form. It's a harder problem than a consumer storefront, and it's the one we've spent two decades getting good at.
2007
Founded — still independent, still founder-led
1,000+
Projects shipped across Canada & the US
30+
Design & development awards
5.0
Average client rating on Clutch & Google