Nineteen years of building the website that closes the deal.

Arete Soft Labs is an independent B2B web design and digital marketing agency founded in 2007, with offices in Toronto and Ottawa. We design and build websites and online stores, and grow them with SEO, AI search optimization, and paid media.

We're deliberately mid-sized — large enough to run strategy, design, development, and marketing in-house, small enough that a founder is involved in every project. You work directly with the specialists doing the work, not an account manager relaying messages.

Primarily B2B organizations in manufacturing and industrial, professional services, legal, finance, SaaS and technology, education and training, immigration consulting, nonprofits, and construction and trades — most commonly in the $1M–$10M revenue range, across Canada and the United States.

Yes. Roughly half our work is with clients we've never met in person — across Canada, the US, and occasionally further. Our process is built for remote collaboration, with structured reviews and a shared staging environment throughout.

Three things: we specialize in B2B rather than taking any project that comes through the door; design, development, and search sit in one accountable team instead of being split across vendors; and we build every site to be found in AI search as well as Google, which most agencies still treat as optional.

With a short call. We'll ask about your buyers, your current site's performance, and what a successful year would look like. If we're a fit, you get a written scope and a fixed quote. If we're not, we'll tell you and point you somewhere better.